|A quality logo design is one of the most important files you’ll need to begin marketing your business, it’s your identity and something which people will associate with your brand for life.
In this free guide, I’ll will go through some of the costs and processes involved when getting a new logo and designing your branding.
I need a logo, how do I get started?
Whether you are creating a startup or are already an existing established business, having a professional logo is an absolute must. Not only does it build trust, it increases awareness, creates an emotional attachment — and ultimately, gets you more business.
But how much should it cost?
If you’re not in the design industry, it probably going to be confusing to know what is a reasonable price for a professionally qualified designer. No perfect logo design guidebooks exist, and designers charge based on their skill and proficiency. Many designers choose to charge rock-bottom prices just to get business and those are the ones you should avoid at all costs. Think of your logo as your business suit, anyone with eyes can tell if you’ve cheapened out on your shoes, tie, jacket or shirt, and they, unfortunately will judge your business on that initial impression. So why treat your logo with any other reasoning, you want it to look professional without necessarily being so expensive.
A reasonable logo design should start at around £200
If you’re looking to cut costs and don’t care what your customers will think of you then you should expect a very simple logo design to cost roughly £200. A simple design is typically a generic symbol with the company name. Intricate patterns and complex lettering will usually increase the price tag. The finished design should be clear, professional but may be generic and similar to your competitors. The definition of simple will vary from designer to designer, and that is why it is crucial to find a designer that works with their client throughout the design process.
|Experienced designers will be able to produce good concepts if they have a clear brief.
Bottom line: At this price point, You shouldn’t expect the earth. The designer may provide up to two concepts and maybe a few rounds of changes if the customer should need them.
A more sophisticated design should be about £400 to £700
If you’re serious about making a good impression with your new logo with more intricate patterns and varied typesets and fonts then expect to typically pay twice as much as a simple design, so around £400 and up. The higher price will normally come with snazzy extras, like up to 10 original concepts designs to choose from and unlimited changes. Typically here at Firefly New Media we also provide our clients custom designs concepts and mock ups for business cards, envelopes, letterheads and often flyers too.
Bottom line: Spending more will always get you more bang for your buck by the means of creative talent, experience and additional design services. Expect a sophisticated unique logo, provided in a variety of file formats for your print and online branding needs.
A professional, truly unique iconic design will be £1,000 and up
If you’re business savvy and are in this for the long term, then you should be ready to invest in a perfect, custom logo for the legacy of your business, then it’s time to step up your game and put your money where your mouth is. Investing upwards of £1,000 will get you a team of dedicated professional designers with knowledge and years of expertise to develop you a powerful, creative logo that will blow you and your competitors away. You’ll also get a high level of specialty branding services that requiring an art director, client liaison and long hours spent by our designers at the drawing table. Firefly New Media will provide you with full ownership of your logo design, including all the original working files,specialised fonts and unique color themes.
Bottom line: This is more than an investment, it delivers more comprehensive, illustrative, complex logo with original custom artwork and exactly the right look and feel for your business.
With so many cheap logo design services out there you might just want be sure to consider the reputation of the designer or company. Look for timescale guarantees, examples of previous work and glowing reviews. Also, a good company should be willing to listen to your unique business — whether it’s via an initial phone conversation or by completing a helpful creative brief, you want to be sure your designer cares about what sets your business apart.