(AKA Brand Book or Brand Guidelines)
What is a brand style guide?
A brand style guide, also known as a brand book or brand guidelines, is a document that defines the visual and verbal elements of a brand’s identity. It includes detailed information about the brand’s tone of voice, taglines, brand audio, typography, logos, and other imagery, as well as guidelines for how these elements should be used in different contexts.
A brand style guide is an essential tool for businesses and organisations that want to create and maintain a consistent brand identity. It provides clear, concise guidelines for how the brand should be represented in all of its communications, from advertising and marketing materials to websites and social media posts.
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- Precision Brand Guidelines created by Firefly.
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- Riskul Brand Guidelines
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- Bibtex Brand Guidelines
Some of the key elements that are typically included in a brand style guide are:
- The tone of voice: The brand style guide should define how the brand expresses itself in terms of language and emotion. This includes grammar, abbreviations, and acronyms, as well as the overall tone and personality of the brand.
- Taglines: The brand style guide should include the brand’s primary and secondary taglines, as well as guidelines for how they should be used. The taglines should be clear, concise, and creative, and they should include a benefit for the customer or client.
- Brand audio: Auditory elements, such as voice, jingles, melodies, and even silence, can play a key role in creating a consistent brand identity. The brand style guide should include guidelines for how these elements should be used, as well as any specific audio files or recordings that should be used.
- Typography: The brand style guide should define the font styles, sizes, and spacing that should be used in all of the brand’s communications. This includes both the primary and secondary fonts that should be used, as well as guidelines for how they should be used in different contexts.
- Logos: The brand style guide should include the brand’s primary and secondary logos, as well as guidelines for how they should be used in different contexts. This includes the color palette that should be used with the logos, as well as any specific rules for sizing, placement, and other aspects of their use.
- Other imagery: The brand style guide should include guidelines for how other visual elements, such as photographs, illustrations, and works of art, should be used in the brand’s communications. This includes guidelines for what types of imagery are permitted, and what types are not.
Overall, a brand style guide is an essential tool for businesses and organisations that want to create and maintain a consistent brand identity. It provides clear, concise guidelines for how the brand should be represented in all of its communications, and it helps to ensure that the brand is consistently and effectively communicated to customers and clients.