Brand touchpoints are the interactions and exposures consumers have with brands. These can be both deliberate communications and interactions consumers have on their own in their daily lives.
In customer journey mapping, brands determine their key brand touchpoints, which are moments when they reach out to consumers to provide value, share a new product, or outsell the competition.
Brand touchpoints can be physical, like a direct mail postcard or business card, or they can be digital, like a TV ad or social media post. They are important because they create engaged superfans who are loyal to a brand, which in turn empowers the brand to charge more, land more referrals, and stand out from competitors.
Some common brand touchpoints include social media, company content, conversations with company reps, and physical locations.
The following are examples of brand touchpoints which interact, engage, or are seen by your customers:
-
One of the many ‘Orangutan Landscapes’ brand touchpoints designed by Firefly.
Emails
- Advertising
- Website
- Videos
- Mobile Application
- Social Media
- Printing
- Clothing
- Stationery
- Business Cards
- Point of Sale
- Flyers
- Posters
- Stickers
- Signage
- Exhibitions
- Vehicles
- Packaging
- Receipts / Invoices
- Documentation / Reports
- Proposals/Estimates/Quotations
- TV and Radio Presence
