Do you use Facebook?
In 2022, the number of monthly active Facebook users in the UK is projected to reach 42.27 million individuals. This would be an increase of over seven million new users from 35.13 million users in 2015.
Most of the time, simply posting on Facebook will only reach a limit number of people, but with paid search you can literally reach millions or people throughout the UK (or become entirely strategic and only target people by age, location, gender, employment type, job title, or general interests).
How to get started with Facebook advertising in 2019
[A Free Guide]
I’d love to tell you that purchasing ad space on that huge billboard or getting a TV ad is the way to go, but the truth is – this type of advertising is for too overpriced.
These advertising forms do work, but because digital media has disrupted traditional advertising platforms they have increased their pricing as demand decreases.
Over the next few years smaller companies have the ability to compete with bigger companies on platforms like Facebook, but this won’t last long. I expect to see bigger companies dominating Facebook advertising (even more than they are now) – so now really is the time to take advantage of Facebook paid advertising and it’s powerful targeting abilities.
“Welcome to the new world – where Facebook paid advertising allows small/ medium size companies to compete against the big boys.”
Barry, Founder of Firefly New Media UK
How Facebook is changing the marketing world
Let’s take a look at what happened to advertising when people began turning focus from radio to television.
Video Killed the Radio Star
Most businesses were unable to adapt quickly enough to the change of this new advertising medium, they were running radio style advertisements on TV; and we all know that simply isn’t the way to grab people’s attention with TV. You need to consider the massive value of being able to grab people’s attention with visual element, which radio simply was unable to do. Advertisers using TV misunderstood they had to change tactics and create what we now consider a good TV advertisement.
Again today, we are seeing a similar problem as marketing is moving from traditional mediums such as TV and billboards into the digital world of Facebook and social media advertising.
Advertising on social media has changed the game forever.
Hyper-specific Targeting and Audience Segmentation
You can now target specific audiences based on a whole range of options: demographics, geographical, interests, and much more. And this is one of the most crucial aspects used by successful marketing people to get the most out of Facebook advertising; being able to pinpoint your audience with specific types of ads (images, article, gifs, videos, ebooks, and much more) –
You may choose to target different audiences with different advertisements and offers; Facebook offers the ability to run not just one ad campaign, but hundreds – and with this you can make hyper-specific targeted campaigns for each ad you create.
3 Tips to Get the Most from Facebook Advertising
I’ve put together some helpful tips on how to use paid Facebook advertising to get more customers in 2019:
Tip 1. SEGMENT YOUR AUDIENCES
First of all you need to make sure you are creating enough content for your audience segments.
Each piece of content should be created to target a specific audience segment, for example if you’re targeting business owners in a specific area, you should try to create content that will be interesting and helpful to that segment. By using this specific type of targeting you’ll see a better response rate to the content you produce.
At the moment Firefly New Media UK are producing around 5-10 pieces of content (articles like this one, images, infographics, videos, social media posts, instagram stories, and much more) – this is way below what we’d like to produce, but is enough to make sure we’re getting daily coverage of all our content marketing channels.
“Get more leads and sales by using Facebook advertising to target & re-target your audience.”
What is powerful about segmenting is that you can be super specific with your advertising. Try to tailor your content to have the biggest impact possible, this way you’ll get the most from Facebook advertising and utilise it’s amazing ability to target niche audiences with ease.
Note: You’re far more likely to get engagement from your audience if your content is relate-able to them.
TIP 2: RETARGET PEOPLE WHO ARE MOST ENGAGED BY YOUR ADS
One of my favourite features that Facebook advertising offers, is the ability for you to re-target people who’ve engaged with your advertising in the past.
Let’s take a quick look at a powerful way to use re-targetting:
- Create a video that really epitomises your brand (around 1-2 Minutes)
- Run the video as an ad on Facebook, and get as many people as possible to view it.
- Now here’s where the magic happens: re-target people who watched at least 1 minute of your video (this shows genuine interest) – but this time target them with clear call-to-action (CTA)
- Get ready to fall in love <3 with Facebook advertising!
You’ll be amazed at how well your ad will start to convert into leads and sales.
Note: To re-cap you’ve basically created a filter to eliminate people from your re-targeting campaign who’ll either not see your offer as interesting or it’s not relevant to them. The people who view the video longer 1 minute show genuine interest, so re-targeting them with a clear call-to-action should give you a better ROI from your Facebook advertising spend.
Tip 3. TEST, TEST & TEST AGAIN.
Test the type of content you want to share in your advertising first. It’s good practice in any industry to test something out before executing it.
The same goes for Facebook advertising. If you’re about to drop thousands of pounds on an advertising campaign, why not consider testing your content on your Facebook first, to see if your content is engaging without spending a penny?
Indeed if you’ve just got started and don’t yet have many people on your Facebook page, you could just post in a Facebook group that’s already full of people – this is a stress free way to test your content, and it could help you optimise your advertising campaign before you even begin.
“On Facebook we can target users by gender, age, location, interests, relationship status, occupation, education and more to get your brand message in front of your target audience”
Founder of Firefly New Media UK
Now that you know more about how Firefly’s marketing services can help your business to get more customers, just give me a call on 01207 438 292 to get started.