Businesses can now use Pinterest to promote themselves on the internet. This would be ideal because studies have shown that Pinterest has a more effective way of driving sales than other forms of Social Media. A new business related tool called ‘Rich Pin’, has recently been created by Pinterest to convert traffic directly to the businesses page or store. With this tool you can add as much description as you need, meaning when the cutomer is browsing your Pinterest Pins, everything about the product they are interested in purchasing, will be there.
To expand you customer reach further, try to connect with as many popular pinners who have a high amount of followers as you can, this will mean your more likely to get repins. Also to expose your business more, try using group boards other than regular pin boards to promote your work, because as you add more to your boards/group boards, your followers will grow. They will continue to grow until your business builds a succesful, working Pinterst Pin sales page.
Links can be added to Pinterest from your personal business website, Facebook or Twitter page, this can include images, videos or text, depending on what you want your followers to see. Your past buyers will be able to leave feedback to Pinterest, this will reflect on your business and it will allow your followers and future customers to see how high standard the quality of your goods really are.
Also to make your business on Pinterest succeed, you need to think about what is most popular, what you think people will like and mostly what you think will catch your followers attention, because if you pin posts that are interesting and not just business related, then it will keep your followers attracted to your Pinterest boards.