Why have a social networking policy for business?
Any business with social media accounts should have an established social networking policy to ensure that the public view of their posts and comments is as unified as possible. Professional attitudes and mature behaviour is paramount for formal social media accounts and this is particularly important for larger businesses and/or businesses with a large online presence. Smaller businesses with fewer employees accessing any accounts will have a more simplistic social networking policy for business, less people will need to act on behalf of the business and the overall representation is generally more personal.
Throughout interactions via social media businesses should ensure that the type of language and attitudes are replicated for future posts. Similarly the style and format of public communication is the way that your customers, or more importantly potential customers, will think of the business – professional sounding tweets and facebook posts will encourage customers that the business takes its products and services seriously, whereas lazy and unprofessional language will shine through more obviously to anyone looking to form a relationship with your business.
An easy to understand social networking policy for business should outline the basic steps to allow anyone to interact with customers and clients on the official social media accounts and successfully conduct themselves in a professional and productive manner. As the presence of social media increases in business environments it will become more and more important for companies to have a comprehensive social networking policy for business, as the majority of customers use at least one form of social media in their day-to-day lives.
To avoid this process many businesses turn to third parties to manage their social media on their behalf; regularly posting new content, replying to comments and messages, and maintaining the business brand across various social media.
For information about our social media management packages please call us on: (01207) 438 292 or message us via our contact us page.