Copywriting for Blog Posts
A Guide to Business Blogging
You probably already know how powerful blogging is to the success of your website marketing. It helps with search engine visibility, gives you something to share over social media, and you’ll have great places to place call to action buttons (sign up, buy now, subscribe, etc).
Here are some of the main advantages of having a blog on your website:
1. It keeps your site’s content fresh
There are two types of websites.There are dynamic sites and static sites. Static sites are sites which have never changed in any way since their initial creation. Dynamic sites on the other hand however constantly change and evolve into more effective sites. Having a blog is one of the best ways to turn your static site into a dynamic site and keep your content fresh. Copywriting for blog posts is something you should try to to regularly, let’s face it you probably have a lot going on in your business, so why not blog about it?
2. You can incorporate keywords more frequently
It is a good idea to include keywords in your blog, it will give you the opportunity to add more keywords into your website content. The page copy on your site is a good start, but publishing blog posts is one of the best ways to use more keywords. Always use keywords that relate to your business and ones which you expect your target audience would use in search.
3. Become an expert in your field
Give your website visitors clear, informative information about you, your business, and your products or services. The great thing about having useful and valuable information on your blog, is users will appreciate it, share it, or subscribe to your mailing list. Giving you more traction to communicate and turn your visitors into customers.
