Typography attracts and holds the viewers’ attention.
Typography is reader-friendly.Using clean and easy to read fonts are key to any design. All too often clients ask for fonts that are very pretty but are unreadable. If the font is too small or cramped together, the design will be immediately overlooked. It is fun to have a cool and contemporary design, but the intended audience should easily be able to comprehend what you are trying to say.
Typography establishes an information hierarchy.Using different font-weight, sizes, and types of font, the audience must be able to determine the crucial points of your design within a glance. This will make it easier for the viewer to follow and thus, pay more attention to your design.
Typography helps to create harmony.The same theme of style of typography used throughout a design will unify it. Repetition of the same font in your presentation creates continuity, brand identity, and simplicity. Keeping your fonts aligned and in relative proportion synchronizes the design and keeps it uncluttered.
Typography creates and builds recognition.The fonts that are used in the design are the visual markers that your audience will remember most. You want the audience to be able to instantly recognize your company’s brand at any place or time. Typography identifies your company and will keep the attention of your customers time and time again.
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Speaking of typography, you might be interested in exploring some related concepts and information on the subject. Typography is the art of using text creatively to convey a specific message, and it plays a crucial role in design and communication. If you want to delve deeper into understanding typography, you might find the following Wikipedia articles helpful: 1. Typography: This article provides a comprehensive overview of typography, covering its history, principles, classifications, and various uses. 2. Typeface: Typeface is an essential element of typography. This article explores different typeface classifications, anatomy, and