What is Keyword Research

In the modern online world Google and other search engines play a huge part in how effectively your website can bring in new clients.  To the uninitiated, getting found online can seem like finding a needle in the world’s biggest haystack but there are things you can do to stack the odds in your favour. Search Engine Optimisation (SEO) is one of the big factors which will help people all over the internet to easily find your website. SEO is a simple concept at first glance but a large amount of consideration must go into planning an SEO campaign. One of the most important processes is known as keyword research.

Keyword research is they way to find out exactly what terms should be used to get the desired search ranking for specific keywords. If people search your business name they are more than likely going to find your website but what if people have never heard of your business and you want to attract more clients? This is where good keyword research can really help. Say you run a plumbing business in London. Rather than optimising your website for your business name, something along the lines of “Plumber in London” will give you a better chance of being discovered by new customers.

Keyword Research – A Conclusion

It’s all about finding the keywords which are regularly searched by people in your area to increase your chances of landing new business via the internet. The more time and effort which is spent performing keyword research, the better the results of your SEO campaign will be. Keyword research is an indispensable tool for anyone looking to optimise their website. A professional SEO provider can perform high quality keyword research to help you get the best effects from your SEO campaigns.


If you have any queries concerning keyword research and SEO don’t hesitate to contact us to see what we can do.


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