Success: Email Marketing Strategy in 2023
As we move into the new year, it’s important to consider the role of email marketing in your overall marketing strategy. Email remains one of the top forms of marketing, with 4 billion users worldwide and an expected growth to 4.6 billion by 2025 according to Statista. The average email open rate across all industries is 30.35%, and the average click-through rate is 1.1%. And for every dollar spent on email marketing, the average return is $42, according to research from Litmus.
An effective email marketing strategy can help optimise your return on investment, incorporate email marketing into your overall marketing mix, and visualise your campaigns in relation to your business goals. It can also help build stronger relationships with customers and prospects, reach a wider audience, and craft emails that get results.
Developing email marketing strategy for success
To create a successful email marketing campaign, consider developing customer personas to represent your target audience, segmenting your email list to personalise content, and tracking metrics such as open and click-through rates to gauge the success of your efforts. By prioritising email marketing in your strategy, you can effectively reach and engage with your audience in 2023 and beyond.
Is email marketing still relevant in 2023?
The short answer is yes, absolutely. In fact, email is only becoming more effective for businesses as the years go by. It’s estimated that half the world’s population will use email in 2023, and email addresses are worth an average of £84.50 each. Marketing emails also influence 59% of people’s purchasing decisions, and 50% of people buy from marketing emails at least once a month.
But why is email marketing so important for businesses? One major reason is its cost-effectiveness compared to other marketing methods. On average, email marketing is responsible for 81% of customer acquisition and 80% of customer retention, while paid search has a 59% and 43% rate of acquisition and retention respectively. Studies also show a high return on investment for email marketing, with some companies seeing as much as $51 back for every dollar spent.
Another reason email marketing is important is its data-driven, measurable results. Email marketing tools make it easy to track metrics such as open and click-through rates, response rates, conversion rates, and audience engagement. This data can help businesses optimize their email campaigns, re-engage cold subscribers, and test different calls to action to see what works best.
Finally, email marketing allows businesses to build and maintain relationships with their customers and prospects. By sending personalized, valuable content to your email list, you can create a sense of community and keep your brand top of mind with your audience.
In summary, email marketing is still a vital tool for businesses in 2023 and beyond.
Its effectiveness, cost-effectiveness, measurable results, and ability to build relationships make it a crucial part of any marketing strategy.
Assemble Your On-Demand Team for Email Marketing in 2023
If you’re looking for expert assistance with your email marketing strategy in 2023, look no further than Firefly New Media.
Our team of experienced professionals can help you develop a comprehensive email marketing plan that meets the specific needs of your business. We can assist with everything from building customer personas and segmenting your email list, to creating compelling content and tracking your campaign metrics.
Our goal is to help you get the most from your email marketing efforts, and drive meaningful results for your business.
Contact us today to book your discovery call and see how we can help you succeed with email marketing this year.
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