Starting a magazine is a great way to start in business.
Everybody would love to be their own boss.
For this to happen, you need to do some research and save or raise enough capital to start your own business.
The success of your magazine publication will depend greatly on the content. If you are doing something similar to what another magazine is doing, chances are you won’t even make a dent in the market because you don’t have anything new to offer your readers. Carving out a niche in magazine publishing is key.
In order to sell a magazine, you must feature different content from any other magazine. For instance instead of focusing on fashion, you could create a magazine that caters to pets or cooking. It all comes down to doing some market research.
If you can’t do market research, hire a market research firm to conduct the market research for you. Should market research prove that there is potential in going a certain direction or covering a specific topic, it is time for you now to develop a magazine business plan that will make the magazine not only profitable, but consistently interesting your readers.
The biggest question that most people worry about when starting a magazine or any type of business is having enough money to simply start up. The great thing to do will be to invite investors, family, and friends by showing them your magazine business plan which includes all the start up money which will be needed and when can they expect to get a return of their investment in your magazine publishing business.
The other option could be to start a magazine publication through the web, some publishers are solely on the web now. The great thing about online magazine is that you don’t have to invest as much money as a printed magazine since the cost of making a website and looking for a web host will not cost you as much as printing several thousand magazines.
Magazine design and printing is one of the main start up expenses for starting a magazine, but with the prices of printing magazines coming down you are able to bring out a new magazine for less than a few thousand pounds.
A few important things you have to work on will be the name of your new magazine. A short magazine name can be easier to remember for people, or a more generic name which encompasses your niche audience or niche subject perfectly.
Magazines which come out monthly or quarterly are most common, due to time constraints of gathering new content and designing advertisements. To ensure the quality of your article content, make sure you hire the right people to work as designers, editors, writers and photographers. If you can’t afford yet to hire these people on a full time basis, you can hire Firefly New Media to provide you with all the necessary services needed to publish a magazine.
Don’t forget to promote your online magazine. You can do this by paying for pop up ads that will appear in various websites especially the search engines.
If your online magazine publication has captured a lot of hits and you are able to earn a sufficient amount of money from advertising, perhaps this is the time that you shift your attention towards coming up with your very first magazine to hit the news stands.
Starting a magazine publication is not always easy in the beginning since you are entering an industry that has already been around for a very long time. If another magazine that is similar to what you plan, research and find out what competitors lack and then use it to your complete advantage.