SEO is a great way to boost your business, attract more customers, and jump ahead of competitors – but you need to know about a variety of search engine optimisation techniques to be successful.

There are a variety of search engine optimisation techniques that can accomplish the same goal: boosting search rankings in your favour. Following the latest updates in the search engine optimisation techniques world will allow you to stay ahead of others not so motivated – search engines often change the way that they operate, using different algorithms to index pages and make decisions about their relevance to certain keywords. This algorithm is what ultimately decides whether your page is worth showing to more or less people, it is what you need to become familiar with to successfully boost your search ranking.

Some of the most commonly used search engine optimisation techniques include; SEO trending, Keyword Stuffing, Cross Linking. Not all search engine optimisation techniques are widely accepted, many are frowned upon by search engines themselves for unethically manipulating the way that they operate to artificially increase a ranking.

SEO Trending

This a term given loosely to any form of SEO that makes use of current trends to increase the search ranking of a website or webpage – this form of SEO requires the content creator to be aware of current trends to accurately predict and use certain keywords to most benefit the website/webpage. As more and more people search for a certain set of keywords or phrases the rankings of an article/blog post/video/image etc. will increase and could, potentially, reach the ‘top’ of search rankings.

Keyword Stuffing

Stuffing is one of many unethical SEO techniques that search engines consider a ‘black hat’ technique aimed to manipulate the way that rankings operate, typically a webpage would be ‘stuffed’ with a variety of keywords to greatly increase the likelihood that something would rank highly and bring traffic to the site – this includes irrelevant keywords that are frequently searched for. In addition to visible content, keywords can be placed behind-the-scenes in metatags, alt text on images etc. The majority of search engines now ignore keyword stuffing techniques and this method is therefore largely ineffective at boosting search rankings.

Cross Linking

Cross linking, or link building, is a search engine optimisation technique which increases the number of inbound links to any given page. Typically this occurs when blogs link to other similar blogs, news articles reference other articles with greater information, but can take place when a single website links between other articles to artificially increase the number of links leading to a page.

For more information about our search engine optimisation, website design, and graphic design services please call us on: (01207) 438 292 or message us via our contact page.