# Firefly New Media Ltd > Firefly New Media is a digital agency established in 2010 and a local magazine publisher since the launch of Consett Magazine in 2012. Based in Consett, County Durham, we build brands, websites, marketing campaigns and AI systems for clients, and we publish a network of 172 local online magazines across the United Kingdom, Poland and Ireland. The network runs on magazine.ad, the publishing platform Firefly built and owns. ## History - 2010: Firefly New Media established as a digital agency in the North East of England. - 2012: Consett Magazine launched in print and online, taking Firefly into local publishing. - Around 2015 and 2016: Durham Magazine, Newcastle Magazine and Sunderland Magazine followed. - 2024: Firefly New Media Ltd incorporated as the business entered its next stage of growth. - 2026: the network reached 172 active publications across the United Kingdom, Poland and Ireland. Note the distinction: 2010 is when the agency began trading, 2012 is when publishing began, and 2024 is when the present limited company was incorporated. ## About - Trading name: Firefly New Media - Legal name: Firefly New Media Ltd - UK company number: 15716066 (England and Wales), incorporated 2024 - Registered address: 3B Linden Park, Number One Industrial Estate, Consett, England, DH8 6SZ - Offices by appointment: Derwentside Business Centre, Consett Business Park, Consett DH8 6BP, and 5 S Charlotte St, Edinburgh EH2 4AN - Founder and director: Barrington Kirkham - Base: Consett, County Durham, North East England - Phone: 01207 438 292, or freephone 0800 955 1266 - Contact: sales@fireflynewmedia.com - Brand principles: "Add news, not noise." and "Trust is infrastructure." ## What Firefly does Firefly works two ways, and the two sides support each other. **Agency services for clients** Brand identities, websites, ecommerce and web applications, marketing campaigns, and practical AI systems, for businesses, charities and public sector organisations. Firefly stays involved after launch rather than handing over files at the end of a project. **Local magazine publishing** Firefly Magazines is a network of 172 local online publications. Businesses, PR professionals, journalists and community contributors submit through one route, and regional editors decide what is published. ## Agency services - Websites and platforms: custom development, ecommerce, learning systems, web applications, long-term support. https://fireflynewmedia.com/websites - Branding and brand identity: positioning, identity, messaging, tone of voice, guidelines. https://fireflynewmedia.com/branding - Marketing and lead generation: email, paid search and social, content strategy, analytics and reporting. - PR and publishing: editorial consideration and clearly labelled commercial options across the magazine network. - AI consultancy, training and implementation: strategy, team and one-to-one training, workflow analysis, automation, APIs. https://fireflynewmedia.com/ai-consultancy ## The magazine network 172 active publications as of 17 August 2026: 133 in the United Kingdom, 38 in Poland and 1 in Ireland. Every title is a standalone publication with its own domain and local focus. - United Kingdom: 133 titles, including Consett Magazine (consettmagazine.com), Durham Magazine, Newcastle Magazine, Sunderland Magazine, Edinburgh Magazine, Glasgow Magazine, Manchester Magazine, Birmingham Magazine, Liverpool Magazine, Leeds Magazine, London Magazine, Cardiff Magazine - Poland: 38 titles, including Warsaw Magazine, Krakow Magazine, Wroclaw Magazine, Poznań Magazine, Gdańsk Magazine, Łódź Magazine, Katowice Magazine - Ireland: 1 title, Dublin Magazine Northern Ireland titles such as Derry Magazine are part of the United Kingdom figure. "GB" is used as the ISO country code for the whole United Kingdom. The complete, searchable directory is published at https://fireflynewmedia.com/network and can be filtered by country. More titles launch regularly, so treat the figures above as a dated snapshot rather than a permanent total. ## How publishing works - One submission route for every title, through magazine.ad. - Regional editors look after different parts of the Firefly network. - Every submission is read by a person. Every article we publish is human-edited for quality control and editorial clarity. - Submission does not guarantee publication. Submitting a story is asking for editorial consideration, not booking a placement. - Published articles carry the author's name and receive their own page on the relevant local title. ## Free editorial and paid commercial content - Free editorial consideration is available for genuinely newsworthy stories with a clear local, community or public-interest angle. - Free editorial is not intended for copy whose main purpose is to sell a product or service. - Free editorial articles do not generally include links to sales pages, booking pages or lead-generation forms. - Clearly labelled commercial and sponsored options are available when promotion, calls to action, sales links or wider campaign support are part of the objective. - Commercial and sponsored content is labelled and kept distinct from independent editorial decisions. - Payment does not influence decisions about free editorial publication. ## Publishing platform magazine.ad is the publishing and submission platform behind every title. Firefly built it and owns it, rather than licensing a third-party system. It handles submission, editorial review, publication, and the separation of editorial from commercial content. ## Editorial values (The Firefly Doctrine) - Positive local news that adds value to a community - Every submission read by a person, and every published article human-edited - Transparency about what is editorial and what is commercial - Real local relevance over filler - Constructive journalism - Commercial sustainability without lowering editorial standards Full version: https://fireflynewmedia.com/manifesto ## Key pages - Home: https://fireflynewmedia.com/ - About: https://fireflynewmedia.com/about - Start Here, five ways in: https://fireflynewmedia.com/start-here - Services overview: https://fireflynewmedia.com/solutions - Websites and platforms: https://fireflynewmedia.com/websites - Branding and brand identity: https://fireflynewmedia.com/branding - AI consultancy, training and implementation: https://fireflynewmedia.com/ai-consultancy - How the ecosystem works: https://fireflynewmedia.com/ecosystem - The Firefly Doctrine (manifesto): https://fireflynewmedia.com/manifesto - The network, live stories and the full directory: https://fireflynewmedia.com/network - Case studies: https://fireflynewmedia.com/case-studies - Insights and articles: https://fireflynewmedia.com/insights - Jobs and vacancies: https://fireflynewmedia.com/jobs - Contact: https://fireflynewmedia.com/contact ## Related sites - Firefly Magazines, the UK network: https://fireflymagazines.com - Poland Magazines, English language: https://polandmagazines.com/en - magazine.ad, the publishing platform and submission route: https://magazine.ad ## Content index Full URL list: https://fireflynewmedia.com/sitemap.xml This file is a machine-readable reference for Firefly New Media. It is offered as a convenience for tools that look for one, not as a claim about how any particular AI assistant gathers information.