The most cost effective ways to advertise in the United Kingdom can be hard to figure out. It is very helpful for anyone looking to get their business out in front of customers without spending too much money.
Word of mouth is the best way to get business, a friend recommendation is worth way more than someone being handed a flyer on the street by a stranger.
So, how can you get word of mouth to work for your business?
Word of mouth is simple to create if a customer is happy with the service you provided. The customer will tell all of their friends if a product or service is good.
Make every single one of your customers happy.
Give your customers an experience that is over and above their expectations, even if the product or service becomes less profitable. As long as you are making a profit and pleasing your customers, then you are doing your bit for the customer to tell a friend or family member.
Offer your existing customers a free service to keep them coming back to you and they may even start to recommend you as you remind them that you and your business exist. A free service could come in the form of a business analysis, a pen, or even just quick phone call to see how the last purchase from you worked for them.
Offer a free service or a discount to your existing customers, try to look after customers so they keep coming back. This is the most important part of any business. Making just one sale to a customer is not the key to success in the long term.
Don’t keep selling to your customers, keep them informed of offers and your services by all means, but try your best to keep them coming back without looking like your always looking for business. Offer discounts to existing customers and allow them to easily reply to newsletters and sms messages you send.