Website Management For Web Design
Ok, so you’ve got everything else ticked off your website pre-launch checklist. Now it’s time to think about how you will keep your website updated and properly marketed to your customers.
Content Creation and Website Updates
You’ll probably have a message for your customers that you’ll want to put on your website from time to time (for example, you might want to shout about a new product or service you offer).
Writing content and updating your website:
Will you do it yourself?
- Will an employee be doing it?
- Will your website designer be updating the site on your behalf?
It is good practice to update your website regularly to keep customers coming back to your site, to have something of value to share on social media, and it also tells search engines like Google that you update your site regularly, so it can be advantageous for search engine ranking.
Updating Your Website Features
New features come along and everyone who has a website has to go with the latest website design trends. The most important update in recent times was the mobile responsive update to Google’s algorithm for indexing the internet. Essentially, any website which is mobile responsive will appear higher in search and on mobile devices than websites which didn’t work too well with tablets or smart phones.
All websites should be mobile responsive, not only for Google but for the ever increasing popularity of mobile internet users who will no doubt try to visit your site from an iPad or iPhone.
Having a quality website designer will future proof your website, or at least give you the chance to upgrade when a new important feature is required for your website.
Analysing and Improving Traffic
You can’t manage what you can’t measure, find out who is visiting and how they found your website.
Google Analytics is the most popular analytic software and what’s more… It’s free!
See what your website visitors are looking at on your website and how they found your site.
If you see a traffic source (such as a link on a business directory) working well and converting ( a conversion is when you set up a defined goal like sending an email or buying a product), it’s probably a good idea to add more links on other business directories to increase that type of traffic.