1. Develop your digital marketing strategy to get off to a flying start.
Starting a digital marketing campaign without a comprehensive strategy is like setting off on a long journey without any directions. Have a clear and focused plan in place. How can you expect your marketing campaign to make an impact without being able to measure meaningful results or look at return of investment.
2. Taking advantage of Social Media sites
With a wide variety of social media platforms available, social media the perfect way to engage existing and new customers whilst at the same time promoting your expertise. Social media is the quickest, most interactive and engaging digital marketing tool. After you’ve got your social accounts set up, just remember to update them as this will decrease customer loyalty and your brand recognition.
3. Use simple and clear call to actions.
What do you want your customers to do next? If you’re looking to get more website visitors, more email subscribers, or simply have a customer click that “buy now” button, have you considered including a clear call-to-action button or link. Customer don’t want to have to think, they want a simple button they can click to get started. Think about how you’d like customers to interact with you, do you want them to call, email or visit your website?
4. Be mobile friendly, you’re site should work seamlessly on all devices.
Recent studies now show that over 50% of the British public prefer to do a task on a mobile phone if they have the choice, using on average 3.4 internet-connected devices (The Drum News, 2017) – it’s imperative your digital marketing plan is mobile responsive and compatible across different devices and screen sizes. Increase your brand’s credibility, ensure visuals and content are consistent.
5. Use impressive visuals.
Create engaging content to attract customers. The attention span of today’s customers is little more than just seven second, so it’s key to attract and deliver a compelling message quickly.
6. Be consistent in your marketing campaigns
All of your digital marketing efforts should be consistent, consider create regular blog posts and email campaigns to keep your customers informed about your objectives and goals.
7. Review your presence on Google.
When was the last time you Googled your company? Consider a regular google of your business t find out what customers will see if they google you. It’s also helpful to improve your google search results to stay ahead of the competition. It’s great if you pop up when someone googles you, but wouldn’t it more helpful if your business website came up when customers are looking for your products and services? Consider improving your search results with more specialised content on your blog.
8. Make good use of email marketing, it’s still the #1 digital marketing method.
Put yourself directly in front of your customers with interesting and useful content. It’s good to remind your customers about what you’r up to, what you can do for them, and how your products and services can assist them and make their businesses better.
9. Link building
Get more links to your website. Although it may not seem simple, it’s quite easy to ask clients, friends, and other businesses you work with to provide guest posts on your website and vice versa. Gaining new links to your website will effectively notify google about your website and give you better chance of ranking higher when customers are searching for the products and services you offer.
10. Measure and analyse your digital marketing efforts.
One of the most overlooked aspects of digital marketing is the process of analysing all the hard work you’ve been doing. Use tools like Google Analytics to see how your website is receiving traffic and how to leverage this to improve traffic in the future. If you’re using email marketing (which you definitely should be, by the way) take a look at how many people opened your email and how many click on any links you included. This will tell you how to improve campaigns and how to target specific customers with custom products or services.