The video testimonial service is the perfect way to get your website, product, or service talked about on the internet.
As consumers, we all like to feel confident in our decisions, whether we’re choosing a job, product or service. While brands can offer some reassurance, there’s nothing quite as impactful or trustworthy as a testimonial. Testimonials have always been a powerful marketing tool, but their delivery has evolved. They no longer need to resemble a stuffy infomercial or a bland block of text. They can be engaging, shareable, authentic, and get to the heart of what your customer needs to know.
At Firefly New Media UK, we believe that video testimonials are particularly powerful. Nearly nine out of ten people say they want to see more videos from brands, and the amount of online video they watch has almost doubled since 2018, according to Hubspot. And while creating video-based testimonials used to be expensive and time-consuming, platforms like ours simplify the entire process.
The seven key benefits of testimonial videos are:
- They capture customer delight in a way words alone never could.
- They’re more memorable because they engage multiple senses.
- They build a connection and spark an emotional response with viewers.
- They’re more believable than written testimonials.
- They’re more engaging, helping your testimonial stand out amongst text.
- They’re super shareable, helping busy teams fuel their marketing channels.
- You can make them focus on the specific pain points of your customer.
By capturing customer delight, building a connection and sparking an emotional response, video testimonials are more memorable, believable and engaging. They are also super shareable and can be focused on specific pain points of the customer, making them a powerful tool for any business looking to stand out and engage with their customers. At Firefly New Media UK, we are here to help you take advantage of the power of video testimonials and improve your online presence.
