Roller Banner Design – Top Form Clothing

Roller Banner Design – Top Form Clothing

Roller Banner Design – Top Form Clothing – Essex - November 2012

Brief – Roller Banner Design for display during exhibitions and trade fairs. Design must highlight school wear and custom embroidery. Must also include work wear, hen & stag party clothes and team wear.

We started with finding out the location, target market, placement of the product and the target demographic plus the ultimate goal of the final product. The location of the roller banner design would be at exhibitions and trade fairs, also to be used in-store. The target market would be attendees to the trade exhibitions and customers of the shop. The target demographic would be to male and females aged 30 – over 50′s who are looking to prepare a stag or hen party. Individuals looking to purchase school wear for children and individuals looking to get custom embroidery.

The use of the school girl in the roller banner design was a key specification by the client. The logo and the information was provided to us and we were asked to keep the color and theme for the roller banner design.

The color and the font was our next consideration in the roller banner design factoring in that the potential audience for the design would be walking past and the attention needed to be gained.

The inclusion of the address, email, website and telephone number  was the final consideration in the roller banner design.

We arranged the logo at the top of the roller banner design to highlight the brand. The key element outlining the companies main services was also arranged at the top to grab the attention of the passerby. Secondary information was added in the middle of the roller banner design as well as the image of the school girl. We moved the contact details to the bottom.

We were happy with the final design, the client was also pleased with the product.