The world economy is changing rapidly, no longer do advertisers choose to promote their products solely in print publications.
Everywhere you turn, there is some form of advertising shouting about a product or service. The internet is no different, many websites include advertising web banners to gain revenue for the operating costs of running a website.
Internet advertising is big business these days. There are various forms of internet advertising available.
Web banners are used all over the web to promote brands, products, and services to reach a massive audience around the world.
Display advertising
Display advertising comes in the form of web banners with images used in strategic places around website content. Web banners are great way to advertise on the internet because they can show colours and branding to entice people to click on them. Images can be used to show people the type of products and services which the advertisers is offering.
Web banners ads should include:
- Interesting images
- Call to action (a button or “click here now” text can be helpful)
- Branding – Logos, colours, website name, etc
Web Banners Standard Sizes
| Sizes | Styles | Gif Weights | Flash Weights |
| 468 x 60 | Full Banner | 20 KB | 30 KB |
| 728 x 90 | Leaderboard | 25 KB | 35 KB |
| 336 x 280 | Square | 25 KB | 35 KB |
| 300 x 250 | Square | 25 KB | 35 KB |
| 250 x 250 | Square | 25 KB | 35 KB |
| 160 x 600 | Skyscraper | 20 KB | 30 KB |
| 120 x 600 | Skyscraper | 20 KB | 30 KB |
| 120 x 240 | Small Skyscraper | 20 KB | 30 KB |
| 240 x 400 | Fat Skyscraper | 25 KB | 35 KB |
| 234 x 60 | Half Banner | 15 KB | 20 KB |
| 180 x 150 | Rectangle | 15 KB | 20 KB |
| 125 x 125 | Square Button | 15 KB | 20 KB |
| 120 x 90 | Button | 10 KB | 20 KB |
| 120 x 60 | Button | 10 KB | 20 KB |
| 88 x 31 | Button | 10 KB | 10 KB |
Other Common Web Banners Sizes
| Sizes | Styles | Gif Weights | Flash Weight |
| 120 x 30 | Button | 10 KB | 10 KB |
| 230 x 33 | Small Banner | 15 KB | 15 KB |
| 728 x 210 | Large Leaderboard | 30 KB | 40 KB |
| 720 x 300 | Large Leaderboard | 25 KB | 35 KB |
| 500 x 350 | Pop-up | 30 KB | 40 KB |
| 550 x 480 | Pop-up | 30 KB | 40 KB |
| 300 x 600 | Half Page Banner | 35 KB | 45 KB |
| 94 x 15 | Blog Button | 10 KB | 10 KB |
Measurements are pixels.
You should always check with the website or advertising publisher for their web banner specifications, ans some websites use very specific web banner sizes.
We hope the how to design a web banner design guide will help to design your web banner.
If you require further advice or guidance for your design, please contact one of our designers on (01207) 438 282.