For Events and Exhibitions in the UK
To grab and hold the attention of a potential customers’ attention is the mission when designing banners, roller banners, or vinyl banners read the following tips:
Designing and Branding
Consistent branding is important when trying to convey a professional image.
Banners, flyers, leaflets, logos, posters, literature, and anything else relating to your business should carry the important brand image.
Your company is important the person viewing your designs should want to associate themselves with you, your products, and your services. This is a key factor in cost effective advertising. Get your brand design right!
Roller Banner Content
An important factor to consider is the roller banners content.
Important information to include in a banner design is most importantly your contact details.
· Website Address
· Phone Number
· Name of your Company
· Your Products
· Your Product or Service
· A Selling Point Which Makes You Different From Other Similar Companies
When investing your money into this type of cost effective advertising using a generic roller banner design with non-time sensitive information might be a good idea if you wish to re-use the exhibition pop up banner over and over again, so leaving off unnecessary dates and times.
The roller banners we use have lasted years without any significant wear and tear. The case which the pop up roller banner come in are perfect for storage. Exhibitions can be set up very cheaply with multiple banners, so making your mark at any event is as easy as lifting a few small cases and throwing them in your car. They are much less bulky than some types of folding chairs but are the same type of size.
Designing the banner to eye level should be considered if chairs, tables, or people will be standing in front of them. Having a message at eye level is important to catch your target customers’ attention.
How to Design a Roller Banner was written by our graphic design team to give you an idea of how they think, and how your design should be used to target your customers effectively.
We hope these guidelines will give you the competitive advantage when it comes to designing your roller banner or pop up exhibition stand.
If you require further advice or guidance for your design, please contact one of our designers on (01207) 438 282.