Every business needs to promote themselves if they wish to spread the word about their services to as much of an audience as possible. There are many different methods to begin doing this, such as radio, TV, magazine ads, online banner ads, social marketing and so forth.
One of the most effective advertising methods available is leaflet printing. Leaflets can be printed in a variety of different sizes ranging from as small as A6 to as large as A3. Each different size of leaflet has it’s own specific niche in what it is best used for; for example A5 leaflets are ideal for being posted through letterboxes to businesses and residential addresses. A3 and A4 leaflets are better used for business functions and presentations to provide information to guests and potential clients. A6 leaflets are perfectly suited for handing out to people on the street and including in small packages sent out via post.
Having a plan for leaflet usage is great, but a high quality design is needed to back it up. Leaflet design can be a varied process as every business is different. However, something that every business has in common is that individual branding is the most important part of the design. Branding and logos need to be fairly prominent on your leaflet in order for people reading it to remember where it’s from. Other important design elements include a memorable colour scheme and overall design, all relevant information included and any images that are used need to be of high quality to avoid pixellation when going to print. Arguably the most important part of an advertising leaflet is to include a ‘call to action’. A call to action can be something as simple as a special offer and needs to stand out in the design. Your call to action could be the difference between a brand new client and your leaflet going in the bin!
Leaflet printing is a very cost-effective method of promotion as it allows a you to cover a wide demographic of people over a large area. The great thing about leaflets is that they’re easy to keep and refer to later when your business or service is needed by the recipient.
A regular push of leaflets is a great way to drive a constant flow of customers to your business.
We provide many different types of leaflet design and printing for any purpose. If you think leaflets are for you, check out our services using the button below.