Free flyer templates are available for a range of websites, claiming to ‘guarantee’ customers.
Unfortunately for business owners it’s not that simple. Making use of free flyer templates will almost certainly not promote the desired business image, using a common and generic template to produce a promotional piece for your business specifically can make the business look unprofessional.
Templates are a good place to start, inspiration for a design can be hard to come by if you don’t already know exactly what will fit. To get the most out of a series of promotional pieces repetition and style are two of the most important elements to consider; how the piece looks and the type of advertisement are essential when creating the design. Knowing the more long term promotional plan is also an important step to take into consideration, if this specific leaflet is a one-off it will benefit from a different design than a regular distributed flyer would.
The best way to get a professional looking flyer for promotional purposes is not to use free flyer templates, but to hire a professional graphic designer that is capable of creating a design for a specific business or industry. At additional cost a designer can completely redesign or create branding from very little information or, if appropriate, can use existing artwork and branding to add variety to the promotional campaign whilst maintaining the recognisable business branding.
Following a successful campaign using flyers it can be beneficial to analyse which customers or queries have originated from the promotional material used to advertise – then use that data to improve upon the previous campaign and, potentially, attract more attention and additional customers.
For more information about our printing and graphic design services please call us on: (01207) 438 292 or message us via our contact page.
