Email Marketing – Website Email Marketing Guide
Once you start receiving traffic to your website, you will want those visitors to keep coming back. This is where your email marketing strategy comes into play.
Whenever you have a special offer or interesting piece of news on your blog, you can send all your subscribers an email to get those loyal customers coming back to your website.
It is good practice to collect emails from your customers and from visitors to your website. You can build an email list using a signup form on your website.
A well written and well formatted email goes a long way, using a variety of email marketing websites such as Mailchimp, aWeber or Constant Contact.
Analysing your Email Campaigns
Looking at who has opened your emails and who has click on your links is very helpful data which you can use to improve your email campaigns in the future. For example, you can test two different types of emails to each half of your email list to test which subject lines or email layouts have the best effect on your subscribers.